Beware of the margins of the transportation universe: The bicycle belongs into the mainstream. This will probably be our main task in Santa Monica, and elsewhere: To gently move the bicycle out of the various marginal zones, the geographical margins of the beach path, generational margins when perceived as as childhood toy, limitation to the life-style of the eco warrior, with male gender imbalance, or with an emphasis on extreme sports. Perfectly normal people cycling, these are our heros, and their stories need to be told, loud and clear.